B2B vs B2C ecommerce

B2B is typically selling to resellers of products. B2C is selling to the public. Below is a table of the different functionality on a b2b vs a b2c e-commerce site.

On B2B you want to hide business sensitive information from the public. You dont want your public knowing the source, price and profit margin you are making.

Prices Displayed Hidden
Group Prices no yes
Login for prices no yes
Order on Credit no yes
Credit limits no yes
Complex discounting no yes
Add to cart with qty at search results listings no yes
PDF specification sheets yes yes
Restricted Products Per Customer Group no yes
Require an account no yes
Links with Stock control maybe yes
Link with accounting systems maybe yes
Links with POS maybe yes
Cost centre / Purchase Approval systems no yes
Issue Invoices yes Accounts System issues invoices.
Take Payments yes yes
Take Payments from existing credit balances no yes
Discount Coupons yes no
Loyalty Points ( very good on B2B ) yes yes
Saved Purchase Lists no yes
Links with procurement systems ( ariba, punchout2go etc. ) no yes
Display stock levels no yes after logging in
Logistics Integration maybe yes
Bulk import of new product no yes
Limits on the number of products you can list maybe unlimited

Some e-commerce platforms are not suited to B2B. To choose the correct e-commerce platform make sure you engage an experienced technologist.

Recent research from the USA shows most B2B businesses are crossing over to B2C sales under different trading identities. This has already happened in China with the advent of aliexpress and amazon are now joining in on this party.


When creating a B2B ecommerce site make sure the site is built for your customers and not for you. Your customers are online shoppers and require a standard of presentation and flow.

[bctt tweet=”Making B2B that owner centric is possibly the single biggest mistake you can make.” username=”@willows-web”]

By | 2017-10-15T15:42:45+00:00 October 15th, 2017|E-Commerce|