B2B is typically selling to resellers of products. B2C is selling to the public. Below is a table of the different functionality on a b2b vs a b2c e-commerce site.
On B2B you want to hide business sensitive information from the public. You dont want your public knowing the source, price and profit margin you are making.
|Login for prices||no||yes|
|Order on Credit||no||yes|
|Add to cart with qty at search results listings||no||yes|
|PDF specification sheets||yes||yes|
|Restricted Products Per Customer Group||no||yes|
|Require an account||no||yes|
|Links with Stock control||maybe||yes|
|Link with accounting systems||maybe||yes|
|Links with POS||maybe||yes|
|Cost centre / Purchase Approval systems||no||yes|
|Issue Invoices||yes||Accounts System issues invoices.|
|Take Payments from existing credit balances||no||yes|
|Loyalty Points ( very good on B2B )||yes||yes|
|Saved Purchase Lists||no||yes|
|Links with procurement systems ( ariba, punchout2go etc. )||no||yes|
|Display stock levels||no||yes after logging in|
|Bulk import of new product||no||yes|
|Limits on the number of products you can list||maybe||unlimited|
Some e-commerce platforms are not suited to B2B. To choose the correct e-commerce platform make sure you engage an experienced technologist.
Recent research from the USA shows most B2B businesses are crossing over to B2C sales under different trading identities. This has already happened in China with the advent of aliexpress and amazon are now joining in on this party.
When creating a B2B ecommerce site make sure the site is built for your customers and not for you. Your customers are online shoppers and require a standard of presentation and flow.
[bctt tweet=”Making B2B that owner centric is possibly the single biggest mistake you can make.” username=”@willows-web”]